Building Your Website Structure for Great SEO & UX 5 Steps

Shows how many different websites are linking to this piece of content. As a general rule, the more websites link to you, the higher you rank in Google. This structure how to plan a website structure is uncommon and is used mainly for websites with a small number of pages. An expertSEO agencycan fortify user experience and solve many additional SEO concerns.

They make it easy to crawl these pages, index them, and crawl by SERP robots. Most website owners often ignore site architecture and think that it’s not so important. However, site structure is one of the most crucial factors that influence your SEO performance.

Improves Crawling Rate

Or use infinite scroll (i.e., load more content as the user scrolls). Meaning that linking from one page to another gives Google more context about that page. This blog post focuses on figuring out what other purposes favicons have, where you can spot them, what it takes to create one, and which favicon format is best. We’ll go over the impact of pagination on SEO, best practices and special tools.

It’s an introduction and gateway to your site that leads visitors to your most important pages. Of course, in order to build your website’s architecture, you first need to know what pages you even need. When done right, users should be able to reach any page on your site in a maximum of three to four clicks. Any more and the chances that they change their mind greatly increase. A good site structure makes sure positive signals from backlinks are spread well across your entire site. When designing your website, the safest methods include using HTML and CSS.

A Guide to Different Types of Website Structures

After internal linking, breadcrumbs are the ultimate way to show your website’s architecture. These links show a page’s parent pages all the way to the home page. They’re typically placed above the page’s title and have arrows showing the path to the current page. To do this, design a top-level navigation that can direct users to your website’s main categories.

You want your most important pages at the front of the line. Invent the world’s greatest cat food, save a rainforest, start a needlepoint club. Whatever it is, it’s going to need a website—that’s where we come in. Whether you need a landing https://globalcloudteam.com/ page or a full ecommerce site, an online learning academy or an interactive informational site for your business, we can build it for you. There are several ways of showing breadcrumbs on your WordPress site, including plugins and themes.

Use internal linking

Having a clear understanding of website structure can help you identify and create the most meaningful and effective one for your own website. The ideal website architecture is shaped like the branches of a tree or a pyramid. The general structure consists of a home page, categories, subcategories, posts, and pages. When you plan your pillar landing page, consider covering broad topics at the uppermost level of your site navigation.

Step up your SEO strategy, ramp up your website and follow the latest trends on Dopinger. Use descriptive keywords and avoid long numerical strings like session IDs. Sitelinks are an asset to credibility, branding, and click-thru rates.

Identify your structure

By linking from one page to another, you communicate to Google which pages are related. And if you link to a particular page many times, Google will see that you think it’s important. This is similar to Google encountering a disorganized website. If the structure doesn’t make sense, Google may not understand the purpose of each of your webpages.

Sitelinks are the block in the SERP that shows your domain along with several internal URLs grouped below. They separate your website from others in the search results and are likely to increase the CTR. Google automatically pulls out the most relevant information to generate sitelinks, and the only way you can influence this process is to build a comprehensive structure. The important thing to remember is that you need to involve SEOs, UX designers, and content specialists to work on an effective site structure.

Mistake #4: Using Categories and Tags Incorrectly

When your site is complicated to work with and things are hard to find, visitors will get frustrated and leave. This results in an increased bounce rate and reduced revenue. To avoid the latter, in this post, we will take a deep dive into this aspect of building a website. We will give you a definition of website architecture, why it matters, list what elements are part of it, and go over examples of different types of website structures. After that, we discuss how to plan the structure of your own website, including some helpful tools.

• But because faceted navigation is quite a complex topic consisting of many things that can go wrong, you should read this guide to faceted navigation if it’s relevant to you.
• To avoid the latter, in this post, we will take a deep dive into this aspect of building a website.
• Present user structured data to organize different types of content you have on the website.
• No matter the size of your website, a thoughtful structure creates an intuitive and seamless user experience that both visitors and search engines will love.
• Logical site structure reduces bounce rates, and increases dwell times.
• You need to think about your target audience while deciding your site structure.